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Apr 29, 2011

Lessen Bounce Rate Burden?

High bounce rate is bad indication of a poor blog and content. In definition, bounce rate refers to the percentage of users bouncing / leaving your site without visiting other pages and articles. It is calculated by percentage. bounce rate that is greater than 50% average is very alarming and need to reduce.

Today, bounce rate elevated its effect towards search ranking and page rank. If you were using Google Analytics, you can see the bounce rate metric on the dashboard which an indication that it is an important metric. So, be keen and analyze your site bounce rate and lessen bounce rate burden.

How do I know that my site is having a good bounce rate?

This is a very good question and the answer to that question is the lower bounce rate the better. Good bounce rate, generally speaking is about 30-40%. Meaning a 3:10 or 4:10 visitor ratio is fantastic. 40-50% though is not also bad, but remember that more than a half of percentage is not a good sign and need to be address. Bounce rate not only affect search results and ranking, it also matters a lot in ads campaign or email newsletter campaign. Lower bounce rate indicate that your campaign is effective and making sense.

Tips on How to Lower Your Bounce Rate

1. Give a king and relevant content

Even though readers always look first the design; content is still their main goal why they were on your site. So, try to visit your blog, look, read and ask this question (do my readers read my other articles / post?) It is essential to make your content interesting to drive your readers to navigate more or lead to your goals such as subscription or buy something?.

2. Clean Design and Clear Navigation

Intuitive navigation, silo structure and clean design can capture reader’s interest and guide them to click interlinked in your site. Also, avoid annoying pop up banner, messed ads placement, and misleading links. Font size is also effective, proper font size contribute a lot so user can see your post clearer and stays to read. 13-14px font size is ideal.

3. Don’t make them wait 

Readers are not use to wait take longer, so better to optimize your site load time.

4. Internal Linking

Place an internal link if possible in your post but remember not to abuse it power. Too much internal links is annoying.

5. Related and Popular Post 

These two give a full potential to make readers navigate on your other pages. So, don’t forget to include these two in your blog.

6. Analyze Compare, and Improve

Last thing, analyze your bounce rate, compare pages with high bounce rate to lower one and observe the difference. Improve pages that acquire high percentage.

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