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Apr 26, 2011

Setting up Google Analytics Goals

One of my post regarding analytics is to set up two Google Analytics tracking code in a single site. Now, let me discuss another important feature of Google Analytics, Goals.

Goals Overview

Google Analytics plays an important role in e-commerce business when it comes to a realistic tracking aspect. It provides reasonable data which can be use to improve current standing of your site towards competition. GA offers essential tracking such as e-commerce tracking, event, visitors, goals etc….

For now, I will discuss about GA goals.

A goal in Google Analytics represents website objectives towards the following:

1. Page view of visitor from a corresponding action.
2. Time visit of your site visitors.
3. Number of page views for your site.

In relation with three objectives above, goal are fall under (3) types: URL Destination Goal, Time on Site Goal and Page/Visit Goal. URL Destination Goal is use to track visitor(s) in a specified page or URL. This type of goal is useful in tracking completed sales, customer registration and subscription. Time on site goal on the other hand track visitors time stay on your site. This type of goal is good for tracking video pages. The last one is the Page/Visit goal is to track the depth of visitor’s visit in which it can give you an insight on how to engage users in your site. It will also help you to track the bounce rate percentage.

How do I set up goals and funnels?


• The name of the goal (required)
• The defined funnel (optional)
• The value of the goal (optional)

Setting up goals

1. Sign in to your Google Analytics account at
2. Select your account; find the profile for which you will be creating goals, and click'Edit.
3. In the Goals section, select one of the four sets click Add goal
4. Enter the goal's name
5. Turn the goal on.
6. Decide one of the three types of goals you want.
A. URL Destination
B. Time on Site
C. Pages/Visit.
7. Once you select the radio button for the goal type, a field for 'Goal Details' should appear.

Defining funnels

1. Click yes; create a funnel for this goal.
2. Enter the 'URL' of the first page of your conversion funnel.
This page should be a page that is common to all users. For example If you’re dealing with complete sales goals, your funnels are cart, check out and success page.
3. Enter a 'Name' for this step.
4. If this step is a 'Required step' in the conversion process. Check the Required Step check box.
5. You may enter up to 10 funnel steps, or as few as a single step.
6. Click Save Changes to create this Goal and funnel.

Funnel Report Example:


seo company india said...

That is great post. It's very nice for seo. Thanks for shearing your ideas.