Keyword Stuffing: Unethical SEO Technique

Since keywords are important substance of website especially for blog sites: then, they also require an extra attention in implementing properly. It would be logical to say that it is a "rite of passage skill” since it takes time to master keywords performance. Choosing keywords need essential research before you take action in implementing it.

For example, you may think that if your blog is about cars, then, "car" is the right keyword to utilize. You may be right! But it would be a good bet that your sight sells different models of car and targeting more exact keywords is more successful that using broad keywords. Furthermore, selecting the right keywords always require a good understanding of your target audience and what they are looking for.

What is Keyword Stuffing?

This is one of SEO tactics which considered as an Unethical SEO strategy. Keyword stuffing refers to the practice of putting large density of keywords in an attempt to manipulate a site's ranking in a search engine result. This had been used in the past to obtain maximum search engine ranking. However, this method is completely outdated and adds no value in today’s search engine ranking.

Search engine is now more intelligent to detect if there is keyword stuffing in a page by measuring the keyword density. In particular, Google no longer gives good rankings to pages employing this technique, otherwise, it considered as spam and penalized.

Hiding text (especially keywords) is one of the common keyword stuffing strategy. This is done using the following:

1. Text colored to blend with the background,
2. "Z-index" positioning to place text "behind" an image
3. 3. Out of view anchor links from the visitor —
4. CSS absolute positioning to have the text positioned far from the page center

However, by year 2005, many invisible text techniques were easily detected by major search engines and penalized. CSS "Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

Keywords stuffing result?

Keyword stuffing doesn’t work (that’s the thing). Search engine crawl your site it will detect automatically the unreasonable duplication of keywords. So when your site includes a high number of the same keyword, search engine will put you nowhere instead of making you top in search engine list or worse, removed you from indexing.

Conclusion

Don't try Unethical SEO strategies to get a high search engine rank. You will see that opposing on what you really aiming for. Instead, make good articles, a relevant content that human and search engines will love. =)