Lessen Bounce Rate Burden?

High bounce rate is bad indication of a poor blog and content. In definition, bounce rate refers to the percentage of users bouncing / leaving your site without visiting other pages and articles. It is calculated by percentage. bounce rate that is greater than 50% average is very alarming and need to reduce.

Today, bounce rate elevated its effect towards search ranking and page rank. If you were using Google Analytics, you can see the bounce rate metric on the dashboard which an indication that it is an important metric. So, be keen and analyze your site bounce rate and lessen bounce rate burden.

How do I know that my site is having a good bounce rate?

This is a very good question and the answer to that question is the lower bounce rate the better. Good bounce rate, generally speaking is about 30-40%. Meaning a 3:10 or 4:10 visitor ratio is fantastic. 40-50% though is not also bad, but remember that more than a half of percentage is not a good sign and need to be address. Bounce rate not only affect search results and ranking, it also matters a lot in ads campaign or email newsletter campaign. Lower bounce rate indicate that your campaign is effective and making sense.

Tips on How to Lower Your Bounce Rate

1. Give a king and relevant content

Even though readers always look first the design; content is still their main goal why they were on your site. So, try to visit your blog, look, read and ask this question (do my readers read my other articles / post?) It is essential to make your content interesting to drive your readers to navigate more or lead to your goals such as subscription or buy something?.

2. Clean Design and Clear Navigation

Intuitive navigation, silo structure and clean design can capture reader’s interest and guide them to click interlinked in your site. Also, avoid annoying pop up banner, messed ads placement, and misleading links. Font size is also effective, proper font size contribute a lot so user can see your post clearer and stays to read. 13-14px font size is ideal.

3. Don’t make them wait 


Readers are not use to wait take longer, so better to optimize your site load time.

4. Internal Linking

Place an internal link if possible in your post but remember not to abuse it power. Too much internal links is annoying.

5. Related and Popular Post 

These two give a full potential to make readers navigate on your other pages. So, don’t forget to include these two in your blog.

6. Analyze Compare, and Improve

Last thing, analyze your bounce rate, compare pages with high bounce rate to lower one and observe the difference. Improve pages that acquire high percentage.

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Google Funnel Make Sense?

It is safe to assume that you already know what is google analytics goal and funnels and how to set up them.

Customer and prospects are traditionally undervalued when it comes to a traditional marketing strategy. Demographically, they usually changes in action, attitude and attention as they increase knowledge toward their prospects; those peculiar changes will affect the customers value towards your site. This analysis (which I think most of marketers know) must be handle cautiously in order to aide correctly the behavior of customer to improve your marketing process.

Google Analytics offers the best tracking methods to capture different data including sales, visitors, campaign etc and Funnel is one of their best features. It allows marketer to understand the behavior of customer toward a certain goal and track the conversion rate of your success.

Imagine, someone surfing on the web and you have your clothing company. That person might become your customer and he is on the top of your funnel diagram. But, of course, that person is less value and having unidentified prospect yet.

Now, he types certain keyword "clothing" into search engine. Noticing that action, the person identified a clearer prospect but yet the value is still not that worthy.

Then, assuming that your site is in search result list and the surfers clicked on your site. From that moment, the value of the surfers (customers) is increase immensely. The customer prospect now transfers to your site with high value.

At this time, your main objective is not only focusing in making a sale but also to make the customer loyal to you. Keep in mind that loyalty is better than “all or nothing cliff”. All you need to do is to make your customers entertained and valued as they were important.

Finally, you converted less prospect surfers to valued and loyal customers. They’re now ready to go deeper in your funnel which is buying.

Sample Funnel Illustration for a Complete Sales

Conclusion:

It is important and preeminent judgments to study the behaviors and prospect of your customers in order to gain loyalty, value customers, learn spend time and money in promoting and building your site. Play dynamic marketer role and avoid being flat. Embrace funnel changes and the bacon is all yours.

Setting up Google Analytics Goals

One of my post regarding analytics is to set up two Google Analytics tracking code in a single site. Now, let me discuss another important feature of Google Analytics, Goals.

Goals Overview

Google Analytics plays an important role in e-commerce business when it comes to a realistic tracking aspect. It provides reasonable data which can be use to improve current standing of your site towards competition. GA offers essential tracking such as e-commerce tracking, event, visitors, goals etc….

For now, I will discuss about GA goals.

A goal in Google Analytics represents website objectives towards the following:

1. Page view of visitor from a corresponding action.
2. Time visit of your site visitors.
3. Number of page views for your site.

In relation with three objectives above, goal are fall under (3) types: URL Destination Goal, Time on Site Goal and Page/Visit Goal. URL Destination Goal is use to track visitor(s) in a specified page or URL. This type of goal is useful in tracking completed sales, customer registration and subscription. Time on site goal on the other hand track visitors time stay on your site. This type of goal is good for tracking video pages. The last one is the Page/Visit goal is to track the depth of visitor’s visit in which it can give you an insight on how to engage users in your site. It will also help you to track the bounce rate percentage.

How do I set up goals and funnels?

Pre-Requisite

• The name of the goal (required)
• The defined funnel (optional)
• The value of the goal (optional)

Setting up goals

1. Sign in to your Google Analytics account at https://www.google.com/analytics/.
2. Select your account; find the profile for which you will be creating goals, and click'Edit.
3. In the Goals section, select one of the four sets click Add goal
4. Enter the goal's name
5. Turn the goal on.
6. Decide one of the three types of goals you want.
A. URL Destination
B. Time on Site
C. Pages/Visit.
7. Once you select the radio button for the goal type, a field for 'Goal Details' should appear.

Defining funnels

1. Click yes; create a funnel for this goal.
2. Enter the 'URL' of the first page of your conversion funnel.
This page should be a page that is common to all users. For example If you’re dealing with complete sales goals, your funnels are cart, check out and success page.
3. Enter a 'Name' for this step.
4. If this step is a 'Required step' in the conversion process. Check the Required Step check box.
5. You may enter up to 10 funnel steps, or as few as a single step.
6. Click Save Changes to create this Goal and funnel.

Funnel Report Example:

Tracking website with Two (2) Google Analytics Account

I know that there should be a 1:1 ratio when installing Analytics tracking code to avoid any anticipated errors or data abruption. However, in some cases we need to install two asynchronous analytics tracking code for a single site. Example, Your clients wants to have different Google Analytics (GA) account instead of having a mutual one. So, in order to accomplish this task you need to set up an asynchronous code having two (2) different accounts.

Steps

1. GA tracking code is usually installed site wide.

<script>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXXX-1']);  //account 1
_gaq.push(['_trackPageview']);
_gaq.push(['_setAccount', 'UA-XXXXXXXX-2']);  //account 2
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl‘ : ‘http://www‘) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

a. For static HTML Pages, put the above code between and in each HTML page you have.
b. For wordpress, put it between and in your theme header.php
c. Magento, you can put it in HTML head section under System  Configuration  Design.
d. For Drupal, you can put this under the page.tpl file of your theme.

2. Wait for a day to see tracked data in both analytics account.