Make Friend with Search Engine Robots

A robot is a mechanical intelligent agent which can perform tasks on its own, or with guidance. In practice a robot is usually an electro-mechanical machine which is guided by computer and electronic programming.

This mechanical agent is also used in indexing all websites available on the internet. It is primarily used by search engine such as Yahoo, Google, Bing and others when indexing website and do rankings.

Robots craws, evaluate, index and archive the pages of a specific site and send it on search engine server which then use for search results.

Important Search Engine Robots

The following are the most important search engine robots that you need to consider. The list include the robot name and link where you can try it.

• Google Search Googlebot/2.1 ( http://www.google.com/bot.html)
• Google Search Googlebot/2.1 ( http://www.googlebot.com/bot.html)
• Google Image Search Googlebot-Image/1.0
• Google Image Search Googlebot-Image/1.0 ( http://www.googlebot.com/bot.html)
• MSN Search msnbot/x.xx ( http://search.msn.com/msnbot.htm)
• MSN Search MSNBOT/0.xx (http://search.msn.com/msnbot.htm)
• MSN Media Search Robot msnbot-media/1.0 (+http://search.msn.com/msnbot.htm)
• Windows Live Product Search msnbot-Products/1.0 (+http://search.msn.com/msnbot.htm)
• Microsoft Search for Mobiles MSNBOT_Mobile MSMOBOT Mozilla/2.0 (compatible; MSIE 4.02; Windows CE; Default)
• Alexa / The Internet Archive ia_archiver
• Alexa / The Internet Archive ia_archiver-web.archive.org
• Alexa / The Internet Archive ia_archiver/1.6
• Yahoo Blog Search Yahoo-Blogs/v3.9 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/ysearch/crawling/crawling-02.html )
• Yahoo Multimedia Search Yahoo-MMAudVid/1.0 (mms dash mmaudvidcrawler dash support at yahoo dash inc dot com)
• Yahoo Product Search YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/)
• · Yahoo Product Search YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://search.yahoo.com/yahooseeker.html)
• Yahoo Product Search YahooSeeker/1.1 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/)
• Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves)
• Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves/Teoma)
• Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves/Teoma; http://about.ask.com/en/docs/about/webmasters.shtml)

Robot Meta Tags

Like real robot, it also needs a machine language in order for you to communicate on it. Search Engine

Robot has several tags that you need to include on your site in order for robot to recognize your site.

<meta name="ROBOT NAME" content="ARGUMENTS" /> ROBOT NAME can be either “robots” for all robots or the user-agent of a specific robot. See robot user-agent list to the left.
	Arguments
noindex	Google, Yahoo, Live, Ask	Page Not Indexed
nofollow	Google, Yahoo, Live, Ask	All Links on Page Become No Followed
noarchive	Google, Yahoo, Live, Ask	Page Not Cached
noodp	Google, Yahoo, Live	Stops Description and Title Tag Overwrite by DMOZ (Only for Homepage)
noydir	Yahoo	Stops Description and Title Tag Overwrite by Yahoo Directory
nosnippet	Google	Stops Google from Generating Description Based on On-page Text

Enough knowledge on SEO tags includes these robot tags really helps on choosing right decision on how to market and leverage your site among the others. It also avoidscreating errors and penalizes by the search engines.

You can download the seomoz.org seo cheat sheet for more information about search engine robots.

6 Ways in Snagging Inbound Links

In my previous post, I discussed about article spinning as an effective SEO technique. 

Communication in websites are barely done through linking. It’s rare to find a site which doesn't link their self to other sites. Links create websites communities usually with the topics and interest. Search engine then made an evaluation regarding site importance base on the numbers of quality links.

There are two of types of linking that are present in the web; inbound links and outbound links. Inbound links is simply incoming links to your site from other site or webpage. Improving inbound links are making your site importance in search engine which giving you good search results and indication of good page rank.

Several ways to achieve quality links are the following: 

1. Link Request

This is considered to be the primitive way to gain an inbound links. Examining your site topics and industries is the first step you need to do before approaching others to link your site. But since, there are several factors of worries or competition aspects to be consider, this method is not effective in reality.

2. Let other Bloggers Do

Since blogging phenomenon is widespread, most company used this as a powerful tool in establishing a back links to their site.

3. Be a Guest Writer 

This is considered to be the most effective way to gain inbound links. Site owners/ blogger create an article or a post to other sites which ranking is high to leverage their site through getting back links. However, in creating or submitting an article please make sure that you submit an article which is well written, accurate, and useful to readers. Meeting these requirements will create a commitment to your readers.

4. Affiliate Program 

Is a type of paid advertising that uses linking to monetize for both advertisers and publishers. Affiliate program works by leaving a link to other site as a return of payment or a purchase commission. Links are generally made up of goals such as buying a products, registration or newsletter subscription. However, there are rumors that affiliate marketing derived a less valid linking compare to organic links since it is paid programs. Most search engines however consider affiliate program as acceptable marketing practice in which retain or add whatever rankings you have.

5. Site Commenting

This way of linking can get you to two possible results. First, gain links and increase traffic. Second, getting worse instead. Proper commenting is needed to meet the first possible results. When commenting to other blogs you must observe it in ethical way.

a. Comments must bring solution to a problem.
b. Post a comment related to a topic post.
c. Provide additional information about the post.
d. Respect other idea, especially when getting 2 way comment discussion.

6. Paid links and ads 

Paid links is likely common to affiliate program which acceptable as a business practice. However, affiliate program are not posting link direct to your site unlike paid links and ads place a link directly to our page.

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Choosing Domain Hosting Matter in SEO

Aside from domain name consideration, webmaster must also consider the elements of hosting to ensure the effectiveness of SEO in their search results ranking. Yes, I doesn’t matter which company hosting your site, hence it doesn’t mean that hosting element is unimportant.

Consideration in Choosing a Host

1.In choosing hosting, the most important consideration is your location and the hosting company location.Why?. For example, your location is in England and your hosting company location is in United States, you probably suffer in search results. The reason behind this is that the search engine crawlers will consider the two locations ambiguous. Another key point to remember if your site is an ecommerce site which demographic market is in only in your area, it is better to get hosting in the same location as where you are.

2. Another thing also that might affect your search engine ranking is the time span registering your domain. Most of search engine give priority for those domain which registered longer compare to a year registration as it shows more commitment in maintaining and updating the site.

Does autoblogging is a bad thing?

This is a question form Steve from Austin, Texas to Mr. Matt Cutts “Does Google see automatically generated content as a bad thing (i.e. spam)? If I publish uncopyrighted content on my site that is available from other sources/sites via a WordPress plugin, and Google found out, are there any penalties? “

Generally, Autobloggin is not a bad thing or shall we say outside America’s area. As what Mr. Cutts said in video below. If one person write an articles either she/he go to copyright office or not, “ARTICLES ARE COPYRIGHTED”. Automated content is not a bad thing since Google itself does automated search in thier search results but there are pro’s and con’s dealing with it.

Pro’s
1. Automated Content can give you a bit traffic since you can post bunch of content everyday.
2. You can easily spotted by Search Engine since you have lot of contents compare to others.
3. You can maintain many blogs as you can since you don’t need to do different content for them everyday.
4. Built hundreds of autoblogging blogs and earn. Sum it up!. You can build hundreds of autoblogging site and earn even just $2.00 per day per blog is quite reasonable.

Con’s
1. First consequences, posibility to encounter copyright infringement. In United States it’s illegal to published others work in your site with out prior to the original authors.
2. I know you can get traffic from Social Media and linking. But Search Engine still the main source of site traffic. Autoblogging is generally dependable for search engine specially with Google. Autoblogging is greatly affected when Google change thier search algorithm. “Google is smart”.
3. Search engine perspective “Sites that stay or stick are the ones that are providing good, quality, HAND MADE CONTENT”.
4. Even autoblogging is automated you still need dedication in order to make it to the top, and that is so frustrating.

For further information about autoblogging. Read this hub
What are your thoughts on the concept of autoblogging?

How to approach SEO?

Approaching Search Engine Optimization is not really hard as what we think. Basically SEO is only a part of your marketing plan and must not be considered as your marketing plan alone. There are lots of marketing strategies that need to adopt in order to have superb marketing and SEO is only a part of it.

Does SEO really needed?

Ironically you can still have a successful site even you don’t maximize your SEO strategies, I read an article from Steven Bradley which he explain on how to become a profitable even not gaining any search traffic. I know it’s quite confusing why I’m promoting these 5 aspects of SEO and the same leading you for not totally focus with it. I’m not saying to ignore SEO but what I’m trying to entail is that we need to be more detail with regards to all factory that determine on how to be on top of page rank result. Remember the whole is greater than the sum of its part.

Aspects in Approaching SEO

SEO define as an iterative process, a never ending process to be exact. If you want to stay on top or to crawl up in the search result you need to make “Never ending SEO process”. Internet competition is not a static thing.

There are many aspects that affect SEO but let me tell you the top 5 aspects that need to consider.

1. Keyword– keyword is on top in top 5 ranking factors having 73% importance rate.

Keyword Research – keyword research is crucial process that might lead to your site fall or rise in search engine results. If you are starting blogger or a site owner, it is important to apply a more specific keywords rather than focusing on vague keywords. For example if you’re planning to have real estate website and your place located in Philippines, you will say that “real estate” is really import to you. This keyword is too general. Would you think if someone looking for a real estate in New York is it important for him if he can see your site in the page result with the use of real estate keyword? Maybe in some manner it can generate traffic but is 1/100 to generate sales.

User search in the search engine using the following queries:

• Informational queries – Queries that cover a broad topic (e.g., colorado or trucks) for which there may be thousands of relevant results.
• Navigational queries – Queries that seek a single website or web page of a single entity (e.g., youtube or delta airlines).
• Transactional queries – Queries that reflect the intent of the user to perform a particular action, like purchasing a car or downloading a screen saver

We choose on what queries we want to focus with but taking these all 3 is needed. Furthermore we need to understand the intention of person that searching those queries and based on that intention the site ranking of your page matter.

Steps in Developing Keywords List

1. Brainstorming - First you need to jot down all the information / products / services you want to include your site. Formulate a list containing all the idea you want to include with.

You can use Tools that will help you a lot in formulating those keywords.

• Google AdWords Keyword Tool
• SEO Book Keyword Tool
• WordTracker
• Keyword Discovery


2. Synonyms – you might consider using synonyms of your keywords ex. web design or website design.

3. Look for your competitors keywords - it is not a mortal sin to see what your competitor’s keywords use and besides they don’t own those keywords naturally.

4. Examine your keywords list – check your list of keywords if there were necessary changes such as altering not related words or phrases or adding words to have a specific keyword list.

5. When apply it in the site. Look in analytics reports to see what keywords bringing people to your site.


You can also try these resources:

http://www.onlinemarketingrant.com/top-10-keyword-research-resources
http://www.searchenginepeople.com/blog/keyword-research-resources.html

Note: Part 2 are coming…..

Keyword Stuffing: Unethical SEO Technique

Since keywords are important substance of website especially for blog sites: then, they also require an extra attention in implementing properly. It would be logical to say that it is a "rite of passage skill” since it takes time to master keywords performance. Choosing keywords need essential research before you take action in implementing it.

For example, you may think that if your blog is about cars, then, "car" is the right keyword to utilize. You may be right! But it would be a good bet that your sight sells different models of car and targeting more exact keywords is more successful that using broad keywords. Furthermore, selecting the right keywords always require a good understanding of your target audience and what they are looking for.

What is Keyword Stuffing?

This is one of SEO tactics which considered as an Unethical SEO strategy. Keyword stuffing refers to the practice of putting large density of keywords in an attempt to manipulate a site's ranking in a search engine result. This had been used in the past to obtain maximum search engine ranking. However, this method is completely outdated and adds no value in today’s search engine ranking.

Search engine is now more intelligent to detect if there is keyword stuffing in a page by measuring the keyword density. In particular, Google no longer gives good rankings to pages employing this technique, otherwise, it considered as spam and penalized.

Hiding text (especially keywords) is one of the common keyword stuffing strategy. This is done using the following:

1. Text colored to blend with the background,
2. "Z-index" positioning to place text "behind" an image
3. 3. Out of view anchor links from the visitor —
4. CSS absolute positioning to have the text positioned far from the page center

However, by year 2005, many invisible text techniques were easily detected by major search engines and penalized. CSS "Noscript" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

Keywords stuffing result?

Keyword stuffing doesn’t work (that’s the thing). Search engine crawl your site it will detect automatically the unreasonable duplication of keywords. So when your site includes a high number of the same keyword, search engine will put you nowhere instead of making you top in search engine list or worse, removed you from indexing.

Conclusion

Don't try Unethical SEO strategies to get a high search engine rank. You will see that opposing on what you really aiming for. Instead, make good articles, a relevant content that human and search engines will love. =)

Article Spinning: another SEO Technique

Spinning an article is when an author randomizes certain words from his article to make diversified unique copies. Article Spinning is one of the Search Engine Optimization technique that allows website or blog owners for a higher rank in Google and it also increases the results of your article marketing campaign. Writing an original article requires time and effort. Spinning articles can help you to make most of it. Rewriting present articles (part of it or whole) is a must to avoid penalties for having duplicate contents in the Search Engine Result pages. Copying other author's works without permission can also lead to copyright issues.

Why Spin Articles

Article Spinning let you get the highest return possible for the time wasted in your article writing. You can turn your single article to hundreds or even thousands of unique articles through spinning. It enables you to submit tons of your work to different article directories. If you will submit your articles without spinning it at all, search engines would view your article as duplicate content and would devalue your backlinks. That would surely decrease the returns of your writing efforts. By spinning your article you will get a much better result and link from each of the directories that publish your work.

How to Spin an Article

At first authors do Article Spinning manually. They edit and modify their works, some even randomizing almost each word. Surely that is a difficult thing to do. Now authors have shifted to using article spinning software. Using these software also requires knowledge of the article spinning syntax. Article spinning syntax is how we inform an article spinning software of how what you intend it to do. Oftentimes an article spinning software can get your command wrong and give you bad results.

Advanced Methods Of Spinning

Most article spinners spin on a per word basis like we covered in the previous example, but you can also spin on a per paragraph basis or a per sentence basis. Spinning entire sentences from your article will help to make each copy seem unique.
Spinning an entire sentence from your article might look like this: [I spin my articles to get more backlinks! These two sentences have the same meaning, but they are written differently. Advanced article spinning will help to ensure that your article has diversity in word count and will make it seem totally unique to the search engines.


Article Spinning gives you the best return for your article writing effort. Surely it will help you compete in a high competition market. If you've been looking for a way to get more out of your article writing, article spinning may be just what you're looking for.

Ways to Improve Inbound Links

As a blogger we need daily blog post and content optimization. However, content optimization can take you so far as search engine ranking concerns. The best way to have a better ranking and be on top especially in Google Ranking is to generate reputable and relevant inbound links.

It is not easy though to get these trustworthy links, you need to take more time in sharing, creating quality content, be a ghost writer etc.The following are some steps to achieve a reputable inbound links. 

1. Be a Guest Writer.

This is powerful way to have a reputable inbound links. It is beneficial for both guest writer and blog owner since guest writer get a relevant links and the owner saving time to post content through guest article submission. Usually a writer offer free article post in one a high ranking website in exchange to a back links to their own site.

Usually a 3 or less anchored links are posted in an article submitted if this allowed by the site owner to published.

Always remember as guest writer you need to write an article which topics are relevant to the pitch of blog where you tend to submit it.

Image courtesy of seodesignsolutions.com

2.Create Content which is amaze other


You can never create an inbound links if you find yourself hanging in creating your own content too. In most cases readers will surely share content which they think were valuable, entertaining, answer question, new, and go with the trend. Content must be outstanding in form since there were bundle of competition happens in world web.

Twitter and other social media site are driven to share contents. You can get valuable links if you build a social credibility out of these social media sites.

TIPS:
Make sure includes social media share buttons to let your content in easy sharing.

3.Don’t forget Internal Links


If you have a blog post which obtain a good page ranking you can create a deep linking in your other relevant blog post. Even though it’s coming from the same domain, search engine also hold the value of that good ranking post out of its internal links.

4.Link your site through forums and comments


They say that commenting in other website gives least inbound links because of noFollow Tag rule that configured in most websites. But the tactic on how to create an inbound link out of it is to create conclusive comments which help reader to further understand the articles. After that you can post your relevant links. If readers see interesting post in your blog you can get rewards such as loyalty of readers and page views.

Conclusion

Link building takes time and it is an ongoing process. If you want to stay on top or be on top you need to work it hard. To achieve it, create quality content, share it, share it and share it. :)

Have you found success generating incoming links to your website or blog? What way you tried and what worked for you?


Leave your comments and suggestions in the box below.

Social Media helps in improving SEO

With social media networks usage increasing more than ever, many business owners is using these platforms to improve their SEO.

There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO. Some people say Social Media will replace SEO and others are saying SEO is here to stay. Now the truth of the matter is that neither of the two is greater. There will be a massive collaboration between neither search engines nor social media that will further enable improved relevant and real-time results through search. Now is the time to take advantage of the changes that are taking place and position your sites and ideas to benefit and go viral.

Image Courtesy of fredcavazza.net

• Social Media sites are being indexed at a much higher frequency than the average site. For example, when I update my active public facebook profile or fan page, Google will see it in at least an hour compare to other site which Google see for a days or weeks.
• Social Media sites allow you to put unlimited links in your profile.
• You can shared immediately your content post in Social Media Network
• Ability to create a community for your certain products which is difficult to make with search engine part.
• An easy way to get feedback from your target customers or clients.

Conclusion:

Both SEO and Social Media Network have their own specific drawback and benefits. So using Social Media network will improve your SEO strategies. All in all a great steps to a stunning marketing is an SEO- Social Media Approach.

Emphasizing Keywords

Dealing with Search Engine Optimization game can give you all fundamental axioms. One of these axioms is emphasizing keywords in your content.

Things need to know before emphasize keywords:

In terms of search engine optimization, keyword is the greatest key for putting you on top of search engine indexing. Please remember this, No matter how many articles you add per day or just we say your adding article in a daily basis but without optimizing it can also turn into poor indexing.

Before emphasizing keywords you must do the following.

1. Develop and understand the prospects of your site.

- Planning and understanding prospects of your site is the very first thing you might do to have a smooth tuning of your target keywords and users. In most cases, website or blog which didn’t have a well planned prospects resulting to a scrambled of content and out of the topic category..

2. Keyword Research

- Keyword research refers to a method of doing step by step precision giving of what keywords will work preeminent in your site. Keyword research done along with tools: Adwords Keyword Tool, Free keyword Tracker etc. Along with this method you can create keyword master lists which serve as your keyword guide. It is reasonable to have a keywords list since you will need as a basis in which keywords are giving a great hit compare to other.

Image courtesy of http://ex3-consulting.com/

Let’s assume that you list down all your keywords, the question now is on how we going to emphasize your keywords as part of your content. Emphasizing keywords is one of the strategy uses by well know site especially sites dealing with news events and reviews. This type of strategy is frequently used to boost their indexing in search engine.

You have your option on how many keywords / keywords phrase you want to emphasize in a particular content. But always remember, avoid so much emphasis which your content leading to a keyword spam.

How to emphasize Keywords / Keywords Phrase?

1. Making the keyword bold / italic

- Making your keyword bold / italic can tell the search engine robots that words or phrase is the spotlight of that page.
2. Putting Keywords in Header (H1, H2, H3 and so on).

- Proper usage of Header tags is also best way to emphasize keywords. Basically the behavior of user in searching like Google. They click the index link which contains related /exact keywords they use in search.

If you find this article helpful? Share it…

How to Boost Alexa Ranking?

For a new blogger It is really difficult to raise you page ranking for both google and alexa if you don’t have any knowledge regarding with SEO, content writing, keywords and an extra of dedication,. I was looking for several tips on how to increase my ranking in alexa. My current ranking is about 9 Million plus, it is reasonably though because I was not updating my content in a daily basis.

Why alexa ranking is eligible?

Even though there are some several bloggers that are not so supportive with alexa ranking result. Like SEOBOOK, It is quietly most of bloggers are keeping their blog rank high as they can so they can attract advertising company. That the real deal with Alexa. If advertising company is a big fan of alexa top sites and make his/her ads appear for those who are in top. You must think twice to make an effort with regards to your ranking.

How can I move to the top?

1. Great Content
- Yes, great and valuable content. I know it’s quite self- intimidating to see yourself to as best blogger like Steve Pavlina, Darren Rowse or Yaro Starak. But it’s quite fulfilling in your part if you say that I want to be unique and I want to be on top too by posting my great ideas.

2. Share your Ideas
- Arguments is superb, you can get new ideas from other bloggers and reader as they argue you. So accept argument and encourage them to comment in your work. Another thing that is outstanding in terms of sharing ideas is to be guest blogger. Guest blogger is one way of building reputation to your name and blog. It will also gain trust with your reader that you’re sincere in giving information and not just by making money out of it.
-
3. Make blogging a daily habit.

- If you want to achieve a big goal! You might need also a large amount of effort. Make blogging as your daily habit. For a newbie blogger like me, forget money for the meantime just focus on how we can compile a bundle of post and optimize it so we can be great for the near future.

Great Stuff from other Blogger:
20 Tips from -
http://www.doshdosh.com/20-quick-ways-to-increase-your-alexa-rank/
7 Proven Strategies for Improving Your Alexa Ranking -
http://www.marketingscoop.com/improving-alexa-ranking.htm